Little & Often
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Privacy Policy

Legal Document

Last Updated: 24 June 2026

In plain English

  • You can use Little & Often without giving us your name. Your progress is saved on your own device.
  • You only add an email if you want to restore your progress on another device — and you can remove it any time.
  • We don't track how you use the app unless you choose "Accept" on the cookie banner. It's off until then.
  • We never sell your information, and we never show you adverts.
  • You can delete everything we hold about you whenever you like.

1. Who We Are

Little & Often is operated by HR ADMIN LIMITED. Registered in England and Wales (08163488).

Email: support@littleandoften.com

2. What We Collect & Why

We try to collect as little as possible:

  • Your revision progress (which questions you've done and your marks) — saved on your device so the app can show your progress. We don't need your name for this.
  • Email — optional. Only if you choose to add one so you can restore your progress on another device, or reply to feedback. You can remove it any time.
  • Usage data — only if you accept analytics cookies. An anonymous ID and which screens/features you use, so we can improve the app. This is off unless you choose "Accept".
  • Feedback you send us (the message, and your email if you add one).
  • The AI tutor (paid feature): if you use it, the text you type is sent to Google to generate a reply. We don't store your typed messages, and you never have to use it.

3. How Long We Keep It

  • Progress & account: kept until you delete it. You're in control.
  • Share-a-report links: expire automatically after 90 days, and you can turn one off sooner.
  • Analytics: kept for up to 14 months, then deleted.
  • Feedback: kept only as long as we need it to act on what you told us.

4. Cookies & Analytics

We use a few essential cookies to make sign-in and the app work — these can't be turned off.

Everything else (our own usage analytics and Google Analytics) is switched off until you choose "Accept" on the cookie banner. If you reject, or haven't chosen yet, we don't give you a tracking ID and we don't record how you use the app. You can change your mind any time:

5. Who We Share With

We never sell your data and we don't use it for advertising. We use a small number of trusted providers to run the service:

  • Firebase (Google) — secure hosting and storage.
  • Google Analytics — usage statistics (only if you accept analytics cookies).
  • Google AI — generates the optional AI tutor's replies.
  • Stripe — handles payments if you subscribe (we never see your card details).

6. Your Rights & Deleting Your Data

You can ask to see, correct or delete the information we hold about you, and you can object to us using it.

You can delete your account and progress yourself from the Account screen at any time. To remove anything else (like feedback), just email us and we'll sort it.

7. Your Age & Keeping You Safe

Little & Often is built for GCSE students, mainly aged 13–16. Because our users are under 18, we follow the UK's Age Appropriate Design Code (the Children's Code): privacy-friendly settings are on by default, tracking is off until you accept it, and we only collect what we really need.

You must be 13 or older to create an account. We don't knowingly collect data from under-13s; if we find a younger user's account, we delete it.

Please don't share personal details (like your full name, address, school or phone number) in feedback or the AI tutor. If anything is worrying you or you don't feel safe, please talk to a parent, carer or teacher — or contact Childline free on 0800 1111.

Privacy Enquiries

If you have any questions about this policy, please contact us.

support@littleandoften.com